First Choice

We're First Choice Holidays & Flights Ltd, a subsidiary of First Choice Holidays PLC. 1st Choice Holidays PLC is a major international leisure travel firm operating in 4 sectors: Mainstream, Specialist, Activity and Online Destination Services. It has a joint venture cruise firm, which operates as Island Cruises and a US student break business, StudentCity.com. Within the Mainstream Holidays Sector, First Choice Holidays, Retail and Airline, all operate under the First Choice brand.